I find it tremendously difficult to adjust to unwanted change, especially when the change involves one of my favorite foods. It happens all too often. Just when I get hooked on a specific product, it either disappears from the shelves of every grocery store on the island of Manhattan, or morphs into something very different than what my demanding appetite has become dependent upon.
Each of the Savory Pie Company's five varieties of Z crackers are hand cut and made with natural ingredients. The Sea Salt & Olive Oil flavor used to be one of my favorite snacks because it was topped with copious amounts of beautiful, glistening flakes of sea salt. Each bite provided an irresistible nutty saltiness and perfect crunch. Unfortunately the flavor and appearance of the crackers I have grown to love have recently undergone major changes. The sea salt has all but disappeared, compromising the taste and balance of the crackers. Have the seas stopped providing salt; has the Savory Pie Company suddenly become mindful of New Yorkers' sodium intake? Whatever the reason may be, the fact remains that the product is not the same, and neither is my desire to eat a nearly saltless Sea Salt & Olive Oil flavored cracker.
In a world of fickle shoppers with countless products at their disposal, I can't figure out why companies continue to deprive loyal customers and damage future expectations. Pulling or making changes to a popular product often leads to detrimental results for the offending company. Until the salt finds its way back to where it belongs, bring on the Wheat Thins...
One lonely piece of sea salt on a cracker with plenty of open space
Where is the sea salt?
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