The growing trend for eating locally produced fare has hit West 23rd street's fro-yo chain,
Berrywild. For the past several months, a
Van Leeuwen truck strategically parked itself in the street just beyond Berrywild's storefront. Van Leeuwen produces artisan ice cream utilizing cream and hormone free milk from farmers in Lewis County, New York. Its website describes the ice cream making process with four buzz words: "Fresh. Local. Pure. Simple." Before frigid temperatures hit Manhattan, patrons could be seen waiting in long lines for Van Leeuwen's deliciously smooth ice creams while Berrywild remained virtually empty. Open slightly longer than one year, the 23rd street location of Berrywild finally succumbed to the
fate so many frozen yogurt chains have before it- last week its windows were covered with drab brown paper, and its doors were locked for good.
*Winter weather and an overabundance of frozen yogurt chains in Manhattan may have something to do with the shuttering of Berrywild, but I like my theory better!
The current state of Berrywild's 23rd street location
Strategically parked- Van Leeuwen's truck is on the left, a shuttered Berrywild is on the right
For those that don't want ice cream in the winter, Van Leeuwen's trucks also sell hot chocolate, coffee, tea and baked goods
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